Lead standards
How every lead is made, what we check and how replacements work. Written for whoever on your team signs off on a new lead source.
How a lead is made
- 1
Respond
A U.S. carrier responds to one of our factoring ads.
- 2
Qualify
They answer a few questions: fleet size, current factoring and timeline.
- 3
Verify
They confirm their phone with an SMS code and we validate their email. If either fails, the lead never reaches you.
- 4
Deliver
It reaches your team the moment it qualifies, up to the daily cap you set.
What's in every lead
| Field | Status |
|---|---|
| Full name | Self-reported |
| Phone number | Verified by SMS code |
| Email address | Validated |
| Fleet size | Self-reported |
| Current factoring | Self-reported |
| Timeline | Self-reported |
| Submission time | Recorded automatically |
| Lead ID | Assigned by Norte Leads |
Leads that fail the SMS check or the email check at the form never reach you. We don't check MC or DOT authority, or the accuracy of self-reported details.
Replacement policy
What qualifies
- A phone number that's disconnected or belongs to someone else
- An email address that bounces
What doesn't
- A carrier who doesn't answer or isn't interested
- Self-reported details that turn out to be inaccurate
- A carrier already in your CRM from another source
Replacement details
Norte Leads LLC- How to claim
- Email sales@norteleads.com with the lead's ID and the reason.
- Claim window
- Within 72 hours of delivery.
- Turnaround
- We replace valid claims with the next qualifying lead.
Exclusivity and data
Each lead is sold to one factoring company and never resold to another factor. Exclusivity covers factoring only. Outside of factoring, we may use the lead, or share it with third parties, for other products and services, as permitted by law and the carrier's consent.
Every carrier agrees to be contacted before submitting, and we keep a consent record for each lead, available on request. Buyers agree to handle lead data in line with applicable law and our terms.
Questions about these standards?
Bring them to a 20-minute intro call. We'll also cover delivery, pricing and your first order.