A lead brokerage built for the industry it sells to.

The gap that started the company

Every mid-sized factoring company we spoke with had the same problem, in the same shape. They’d outgrown inbound. They’d tried retainer agencies and gotten unfiltered form-fills. They’d tried aggregator lists and been the fifth buyer to call the same MC number that morning. They’d tried running Meta in-house and gotten strangled by the Financial Products Special Ad Category. And nowhere in the middle was there a supplier who understood freight factoring, who filtered on the criteria that actually mattered, and who priced by result.

So we built that supplier. Norte Leads is a purpose-built lead brokerage for U.S. freight factoring companies. One trucker-facing acquisition brand. One rigorous verification stack. One category, done well.

How we think about quality

A lead is not a form-fill. A lead is a real person, running a real operation, who fits your spec, who can be reached, and who has consented to be contacted about the specific service you sell. Anything short of that is either a costly BDR round-trip or a compliance headache. So we set the quality bar at the specification stage — not at the delivery stage — and refund anything that clears the bar in the paperwork but fails it in the field.

We don’t publish testimonials. Not because we don’t have satisfied buyers, but because in this category testimonials are famously easy to fake and famously hard to verify. The proof of the work is repeat orders. That’s the metric we track internally and the only one we’ll show you: what percentage of test packages convert to standing supply, and what percentage of standing-supply buyers stay past month three. Ask us on the intro call.

How we think about incentives

Performance pricing is a discipline, not a marketing angle. We only make money when a delivered lead meets spec. If the spec fails, we eat the sourcing cost. That means every dollar we spend on Meta is spent on carriers who actually match what you asked for — and every dollar we save on filter-tightening flows back into acquisition budget. Your objectives and ours point the same way.

The company

Norte Leads LLC is a Wyoming limited liability company. We operate through a U.S. business banking relationship, invoice in USD, and hold ourselves to U.S. TCPA, CAN-SPAM, and CCPA standards on every lead we deliver. We do not resell, license, or share buyer data outside of the specific delivery relationship. Our full compliance and data-handling terms are in our Privacy Policy and Terms of Service.